Chery Automobile Co., Ltd. is one of China’s most prominent car manufacturers, known for its wide range of vehicles including sedans, SUVs, and electric vehicles (EVs). Since its establishment in 1997, Chery has grown into a global player in the automotive industry, offering affordable, reliable, and innovative cars that meet the needs of a diverse customer base.
1. Company Overview
Company Name and Logo:
Chery Automobile Co., Ltd. is recognized globally as a leader in the automotive industry. Its logo, featuring a stylized “C,” represents the company’s commitment to innovation, quality, and global expansion.
Founding Time and Background:
Founded in 1997, Chery began to create vehicles that blend reliability, affordability, and advanced technology. It quickly gained traction in China’s competitive automotive market and expanded its reach globally. The founders’ dedication to innovation and quality laid the foundation for Chery’s success.
Headquarters Location:
Chery’s headquarters is located in Wuhu, Anhui Province, China. This location is the central hub for operations, design, and manufacturing.
Industry and Business Scope:
Chery operates in the global automotive industry, manufacturing a wide range of vehicles including passenger cars, SUVs, electric vehicles, and commercial vehicles. The company also offers research and development, production, and after-sales services. Chery’s global presence has made it a major competitor in the international automotive market.
2. Core Products and Services
Main Products or Services:
Chery’s product range includes compact sedans, SUVs, and electric vehicles (EVs). The popular Chery Tiggo SUV series (Tiggo 2, Tiggo 5, and Tiggo 7) and the Arrizo sedans are key models in their lineup. Chery is also a pioneer in developing electric and hybrid vehicles, which positions the company as a leader in sustainability within the automotive sector.
Chery Model Lineup
| Vehicle Image | Model | Type | Price(USD) （Exchange Rate USD to CNY: 7.2） | Key Specifications |
 | Chery Tiggo 3X | Gasoline SUV | $6806~8597 | 1.5L 116HP L4 2WD CVT/5MT |
 | Chery Tiggo 5X | Gasoline SUV | $6125~12486 | 1.5L 120HP L4 CVT, 1.5T 156HP L4 2WD 6MT/CVT |
 | Chery Tiggo 7 | Gasoline SUV | $9708~17347 | 1.6T 197HP L4 7DCT 2WD/4WD, 1.5T 156HP L4 2WD 6MT/CVT |
 | Chery Tiggo 7 PLUS | Gasoline SUV | $11792~20542 | 1.6T 197HP L4 7DCT 2WD, 1.6T 197HP L4 2WD 8AT/CVT, 1.5T 184HP L4 2WD 7DCT |
 | Chery Tiggo 8 | Gasoline SUV | $12486~22486 | 1.5T 156HP L4 2WD 6MT/6DCT, 11.6T 197HP L4 2WD 7DCT |
 | Chery Tiggo 8 PLUS | Gasoline SUV | $13597~21236 | 1.6T 197HP L4 2WD 7DCT |
 | Chery Tiggo 8 PRO | Gasoline SUV | $14847~21375 | 1.5L 120HP L4 2WD 7DCT, 1.6T 197HP L4 2WD 7DCT |
 | Chery Tiggo 8L | Gasoline SUV | $15958~22208 | 2.0T 254HP L4 8AT 2WD/4WD |
 | Chery Tiggo 9 | Gasoline SUV | $19431~27764 | 2.0T 261HP L4 7DCT/8AT 2WD/4WD |
 | Chery Arrizo 5 | Sedan | $7347~8736 | 1.5L 120HP L4 2WD 5MT/CVT |
 | Chery Arrizo 5 GT | Sedan | $10403~15264 | 1.5T 156HP L4 2WD CVT, 1.6T 197HP L4 2WD 7DCT |
 | Chery Arrizo 5 PLUS | Sedan | $10403~16653 | 1.5L 120HP L4 CVT |
 | Chery Arrizo 8 | Sedan | $11792~18597 | 1.6 197HP L4 2WD 7DCT |
 | Chery Omoda | Sedan | $15264~15264 | 1.5T 156HP L4 2WD CVT |
 | Chery Exploration 06 | Gasoline SUV | $12486~22625 | 1.6T 197HP L4 7DCT 2WD/4WD |
 | Chery Tiggo 7 C-DM | Plug-in Hybrid SUV | $15958~19153 | 1.5T 156HP L4 DHT PHEV 18.66KWH |
 | Chery Tiggo 7 PLUS | Plug-in Hybrid SUV | $18042~20819 | 1.5T 156HP L4 3DHT PHEV 19.27KWH |
 | Chery Exploration 06 C-DM | Plug-in Hybrid SUV | $15958~18736 | 1.5T 156HP L4 DHT PHEV 18.32KWH |
 | Chery Tiggo 8 PlUS C-DM | Plug-in Hybrid SUV | $17069~21097 | 1.5T 156HP L4 DHT PHEV 18.66KWH |
 | Chery Tiggo 8 PRO | Plug-in Hybrid SUV | $17903~28042 | 1.5T 156HP L4 3DHT PHEV 19.27KWH |
 | Chery Tiggo 9 C-DM | Plug-in Hybrid SUV | $22208~24153 | 1.5T 156HP L4 3DHT PHEV 18.67KWH |
Target Market:
Chery serves a diverse customer base that includes individual consumers, corporate clients, and international dealerships. The company focuses on both the Chinese domestic market and global markets, particularly in Asia, Europe, and South America.
Market Position and Competitive Advantage:
Chery has carved a strong position in the global automotive market by offering high-quality vehicles at competitive prices. Its focus on technological innovation, along with strategic partnerships with renowned brands like Jaguar Land Rover, has enabled Chery to remain ahead of the curve.
3. Company Culture and Values
Mission and Vision:
Chery’s mission is to become a global leader in the automotive industry by embracing innovation, sustainability, and cutting-edge technology. The company envisions revolutionizing the driving experience, making it smarter, greener, and more efficient.
Core Values:
Innovation, quality, and customer satisfaction are at the heart of Chery’s values. The company fosters a culture of teamwork, transparency, and integrity, ensuring that every vehicle produced meets the highest standards of excellence.
Employees and Management:
Chery employs a highly skilled and diverse workforce, with a management team focused on driving the company’s vision forward. The leadership emphasizes forward-thinking, change adaptability, and creating a positive impact in the global automotive industry.
4. Development History and Achievements
Key Milestones:
- 2001: Chery launched its first vehicle, the Chery QQ, which became one of China’s most popular compact cars.
- 2003: Chery began exporting vehicles, marking the start of its international presence.
- 2012: The company formed a strategic partnership with Jaguar Land Rover, further expanding its global footprint.
- 2015: The launch of the Tiggo SUV series solidified Chery’s place in the global automotive market.
- 2019: Chery achieved a significant milestone, selling over 700,000 vehicles globally.
Financial Performance:
Chery has consistently grown, surpassing 700,000 units sold annually in recent years. The company’s dedication to innovation and customer satisfaction has contributed to its impressive financial performance and growing market share.
5. Future Outlook and Strategy
Innovation and Development Direction:
Chery is heavily investing in the future of electric vehicles (EVs) and smart mobility. The company plans to expand its electric vehicle range and integrate advanced technologies like autonomous driving and AI into its offerings.
Social Responsibility and Sustainability:
Chery is committed to reducing its environmental footprint. As part of its larger corporate social responsibility efforts, the company actively promotes sustainable manufacturing practices and the development of eco-friendly vehicles.
6. Clients and Case Studies
Client Base:
Chery serves a broad spectrum of clients, from individual consumers to large corporations and government fleets. The company’s products are sold in over 80 countries, and it has established numerous strong partnerships with global dealers and brands.
Successful Cases or Collaborations:
Chery’s partnership with Jaguar Land Rover has led to successful joint ventures and collaborations, further expanding the company’s reach. The company’s focus on international markets has helped it expand its presence, particularly in Asia, Europe, and South America.
7. Conclusion
Summary and Evaluation:
Chery Automobile Co., Ltd. stands as a prominent player in the global automotive industry, offering innovative and reliable vehicles at competitive prices. Chery is poised for continued success with a rich history of growth, international collaborations, and a strong focus on sustainability. The company’s future growth will be driven by its emphasis on technological innovation and electric vehicle development, shaping the future of the automotive market.
Annual Sales Figures:
| Year | Global Sales (Units) | Key Highlights |
|---|---|---|
| 2019 | 700,000+ | Maintained strong domestic and international growth. |
| 2020 | 750,000+ | Overcame pandemic challenges with resilient demand. |
| 2021 | 800,000+ | Expanded electric vehicle lineup and overseas markets. |
| 2022 | 850,000+ | Strengthened leadership in China’s automotive exports. |
| 2023 | 1,881,000 | Revenue surged to RMB 315.1B (+50.4% YoY); retained #1 in China’s exports for 21 years. |
| 2024 | 2,,603,916 | Global sales jumped 48.4% YoY. |
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